Display sets and fixtures are the key elements of a fashion store because they beautifully represent a product and increase sales. In this way, mannequins, articulated mannequin Slatwall display, jewelry display cases are widely used in the retail store to create an incredible eye-catching store display. Mannequins became increasingly popular in the boutiques and fashion stores. They are becoming essential in the fashion industry as a part of marketing strategy. So, the role of mannequins is more than the display. They use in several ways and have a lot of advantages. Here some of the benefits of mannequins in the fashion stores.
- Personalizing Merchandise
Mannequins are the most powerful tools of visual merchandising. They are commonly used to display the best collection, outfits and products. They not only give a more realistic idea to the customers that how a particular product or dress will look on a human body, but It also used to highlight the latest fashion trend. In the fashion stores, owners or designers use mannequins to highlight their latest and trendy design or style. So, it will give a vivid idea to the customers.
- Reflect The Diversity
They come in a variety of shapes, sizes and skin color tones. So they better represent a design or style for particular age groups and help customers to make a buying decision. The surveys reveal that women are three times more likely to purchase an outfit that is displayed on mannequins. From kid and standard size to plus-size, they are great for reflecting the actual customer base. Poseable mannequin also offer versatility. They can be set in any position to create an impressive display. Choose the right size, color and style connect with your target audience.
- Display Multiple Pieces
Mannequins are ideal for fashion stores because they can attract customers with a beautiful presentation of clothing, jewelry, footwear and accessories. So, a mannequin not just for displaying outfits, but they can be used to display other accessories to complete the look. Consider adding watches, footwear, bags, jewelry or other accessories to add more interest to your store display.
- Inventory Organizer
Another great benefit of mannequins is that they keep the clothing inventory organized and make it easy for customers to explore the store. In the fashion stores where so many clothes and accessories are available, mannequins not only display the clothing, but also help owners manage their inventory. An organized fashion store looks appealing and makes it easy for customers to shop. So, these models or body forms are a great space saving option and also maintain freshness of the article.
- Store Décor
Mannequins and body forms are not just confined to display. From fixed to bendable and articulated, they come in different styles and used as decorative pieces in the fashion stores. Now they are widely used in the boutiques and fashion store just for decoration purpose. They set them in different postures or group 2 or more modals to create a scene that’ll add more interest in a store. They enhance the internal environment of a store, making it appealing for the customers.